Chicago Shoppers Brave Snow to Rally Support for Local Businesses on Small Business Saturday

Hoodline Chicago / by Damon Sheffield / November 30, 2025

Chicagoans displayed their support for local enterprises during this year's Small Business Saturday, setting aside convenience to trek through the snow and rejuvenate neighborhood businesses.

"You can buy online any time of the year and you’re not helping the little guy. We got to shop small and buy local, and put money back in our local businesse," Jenna Iberle was cited in an NBC Chicago interview while making purchases at Genevieve Boutique. Read More Here.